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Showing posts from June, 2015

The BTB Branding: How to Be Eurocentric & Why Not in Belize

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It’s been two years since the Belize Tourism Board (BTB) launched the “Discover How to Be” promotional tourism video (“Discover How to Be”, 2013). However, it was until this week that I encountered the video on Facebook and I must express a grave dismay with the production. I would like to call attention to the segment (time slot: 1:11-1:20) which displays the text “be primitive” and “be peculiar” with our Maya archeological sites in the background. The representation of our indigenous heritage and people as “primitive” and “peculiar” is the perpetuation of Eurocentric discourse which facilitated the enslavement and exploitation of indigenous peoples and non-Europeans in general. To allow this representation of Belize for local and international consumption is disrespectful and prejudicial.

The use of the terms “primitive” and “peculiar” in this context are derived from and are reflective of European colonization, enslavement, and hegemony over non-Europeans. These historical processe…